Interior branding for the newly built apartments on Carnegie Mellon University’s campus. The theme of “Timeless Tartan” highlighted various artifacts from CMU’s rich and diverse history, such as buggy wheels through the eras and the great football victory over Notre Dame. As a wayfinding tool for students, the study areas were themed and color-coded by floor in the 113,000-square-foot, four-story building, and they featured unique yearbook graphics and illustrations from the last century.
