Tasked with the full creative development for St. Edmund’s most recent capital campaign, aligned with the strategic vision There’s Only One, we discovered that this title created unintended confusion, suggesting the school was going away rather than standing apart. In response, we developed The Power of One, a more impactful campaign name celebrating the significance of the institution and the individuals who shape it. Lively student photography was paired with inspiring and thought-provoking questions about how one person can make a big difference. The work encompassed all aspects of creative, including campaign naming and identity; art direction and photography of SEA students; a compelling case for support expressed through playful and customizable oversized cards; foldout architectural renderings and donor opportunity materials; stationery and thank-you cards; and a suite of digital assets for in-house use.
